The movie going experience has been under attack for quite sometime. The rise of streaming services with high quality original content as well as access to fan favorite and classic titles from the comfort of our homes has made going to the theatre seem more and more like a chore. Larger and clearer screens coupled with high quality transfers and 4K releases has faded the allure of seeing works of art on the big screen. And finally, the skyrocketing cost of ticket prices has led to a growing class divide at the box office; with a Friday night movie becoming a pastime reserved only for the elite in some communities. For film lovers we could see these problems on the horizon but they never seemed closer than that. Then COVID-19 happened and the ticking clock on movie theatres jumped ahead about 12 hours.
Experiments in film are nothing new, usually done from a marketing perspective to draw more attendees to the box office, Avatar is the most recent example utilizing the minds of incredibly talented visual effects artists to create the world of Pandora, with it’s lush foliage and almost smellable flowers. In Mr. Cameron’s case that gamble paid off. Avarar became the second highest grossing film of all time at that point. Other experiments haven’t been so lucky. Walt Disney’s Fantasia a symphony of sights and sounds like no other failed to find an audience for decades. Earthquake’s ‘sensurround’ damaged theatres and was too expensive for many theatres but helped lead to a revolution in the way sound was utilized in filmmaking. Then there’s Jonathan Lynn’s Clue a film whose plot…
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